You probably already know that Instagram is one of the most popular social media channels, and a favorite app among travel enthusiasts. Most of us check our profile at least a few times a day, and aren’t shy about following anyone we’re interested in.
Instagram has gained traction because of its focus on sharing visual content, including photos and video. This makes it a natural platform for promoting beautiful places, travel destinations, and vacation rentals—including lodges and cabins.
That being said, promoting your property on Instagram—and doing so effectively—is not easy. Most of your competitors probably have their own profile, and some may even have a significant following. If you want to get noticed, you need to know exactly what to do, and do it consistently over time.
Here are some useful tips to help you stand out, and grow a dedicated audience on Instagram.
The single best thing you can do to promote and gain a following on Instagram is posting consistently. Posting quality content on a daily basis will create value to your followers, and give them a reason to continue following your profile. If you go too long without posting, you’ll lose followers because there’s no reason to follow an inactive account. Try to get on a schedule, and post daily if you can.
Instagram is the ideal platform for promoting your vacation rental because it’s all about images. Luckily, your property and surrounding area provides an endless supply of photo opportunities, and that’s about all you need to succeed. Prioritize taking new photos regularly to show different angles and areas of your property’s interior, exterior, grounds, and attractive areas nearby. Photos and video give travelers more context, and the confidence they need to book with you versus your competitors. If someone on your team knows how to use Photoshop, leverage these valuable skills to make your photos stand out even more. It’s all about posting quality content, and getting engagement from your readers.
Gaining and retaining followers is one of the most difficult aspects of using Instagram. To do so, it’s important to pick a visual “theme” or subject, and stick with it. Travelers follow profiles that are visually appealing to them, interesting, or unique in some way. It’s important to stay focused on your content over time so you don’t stray too far from what attracted your audience to you in the first place. The most successful profiles publish quality content that their followers can’t get anywhere else.
Hashtags can be the difference between zero “likes”, and a thousand. Do your research to determine the most popular tags to use, and find ones that are specifically relevant to your cabin, lodge, or vacation rental. You can even use place tags to target those who are interested in your area. Gradually, you’ll begin to see which tags work best, and generate the most engagement for your business.