In this article, we'll show you why having unique, quality content is the ultimate key to winning on Google, and share with you a couple of tips that will make your rankings soar.
Over the years, Google has become our browser's unofficial homepage, and our starting point for finding just about anything. How you rank on Google can make or break you as a business; it can be the difference between being fully booked, and barely getting by. Businesses big and small realized this a long time ago, and have been trying to compete in the rankings ever since.
In the early and mid 2000s, if you wanted to get your property to show up in the rankings, all you had to do was to jam-pack your homepage with common search phrases (or "keywords") related to your business. If you were running a mountain resort in Utah, for example, you could have just simply added the keyword “Utah mountain resorts", along with variations of the same, over and over again, throughout your site. That worked then, but it doesn't fly anymore.
Google has become smart to the point where it can tell good writing from keyword jamming, and it LOVES good writing. That means only one thing; that the quality of your content, directly impacts your position in the search results. Of course you can't just go and copy someone else's text, since Google can tell when you do this, and it will punish you by delisting your site.
As you can see, it all comes down to hard work and perseverance, there are no shortcuts anymore. You must create unique, quality content in order to rank! So, how do you go about creating quality content?
Checking out your competitors is one way to glean ideas for new content. We all need a little inspiration from time to time, and it doesn't hurt to know what they're up to. While you can't just repost articles, or duplicate content, you can definitely see what they're doing right, and get inspired to write for your own site.
Pick 2 or 3 competitors with a strong search presence, and get to work. We recommend that you spend some time reviewing websites, social media profiles, and other digital platforms for ideas that might be worth writing about.
Writing about trending topics, also known as "newsjacking", involves finding relevant news stories that are popular, and repurposing them for your own blog. Keep in mind that we're not talking about simply reposting an article, as this would not work, and is bad for business. In order to rank on Google, your content has to be completely unique.
That being said, anyone is allowed to write about a news story, or relevant trending topic, and include the basic facts and information surrounding it. For instance, if you run a fishing lodge in Ontario, you might want to post an article about how "the catch levels are at a record high". This is not only good for your website, it's also a great way to stay relevant, and keep your clients informed.
We recommend subscribing to news sites, and keeping an eye out for relevant topics that your readers might be interested in. If it matters to you, chances are that it will matter to your audience as well.
When you sign up on Find a Lodge™, our professional writer will create a unique, 400 to 500-word
full-length description of your property. All you have to do, is sign up for a listing, and submit basic information about your business. You can leave the description section blank, since we will write it for you!
As soon as you sign up, we will be notified and get to work on your text. Please be sure that your website is up and running, as our writer will be visiting it to learn more about your property. That's all it takes on your end. You can then sit back, and leave the hard work to us. We'll have your listing ready within 2 or 3 business days.
Best of all, our listings tend to rank under a variety of keywords, and show up prominently in the search results. If you want to boost your visibility on Google, The Lodging Network is the way to go. We're a far more affordable ad platform than Google's Pay-per-click program, and you don't have to worry about creating the ad yourself. Click here to see a listing that was written by our content writers.
We invite you to learn more, and discover why Find a Lodge is the ultimate way to promote your lodge or cabin.